ERB are thrilled to be premiering the video for Rumin’s upcoming single InfluencZA which is due to be released tomorrow (14th November 2025).
Watch the video exclusively below.
Speaking of the video, the band state: “The style for the music video of InfluencZa is actually inspired by the amazing artwork for the track, created by Curtis at Afton Design. We leaned into the silhouette effect to symbolise that when we follow people we start to feel like we know and trust them but in reality we don’t actually know the real people beyond our screens. The imagery, colours and effects are a reference to the ‘warning’ element of the song and the chaos it creates in our brains.”
INFLUENCZA (a combination of ‘Influencer’ and ‘Influenza’) is a comment and a warning to all of us to be wary of the power ‘influencers’ have over us.
Bassist Russ Stedman says: “Many of us mindlessly follow influencers without question because of how they make us feel in the moment with their sexy, engaging rhetoric, of which may or may not resemble fact or truth, as long as it supports their sales agenda.”
“The impact of following misguided ‘advice’ can be devastating, whether that be on our health, wealth or happiness and the influencer culture that is now engrained in our tech focussed lives can be likened to a growing epidemic.”
“What we’re saying in this song is, take a step back from the messages you are consuming online and take time to critique the motive behind the message.”
RUMIN (roo-min, short for ruminate) is the brainchild of bassist Russ Stedman (earthtone9 2012-2016) (Just a Ride 2019-2022) and guitarist/producer Andy Ellis, affiliated with Paul Roberts (ex Stranglers). After years of playing metal/hard rock/grunge, recording with Romesh Dodangoda (earthtone9) and Dave Draper (Just A Ride) Russ came to Andy in 2018 to explore making music with groove, funk and experimental timings, while keeping that hard rock energy – pulling from mutual influences such as RHCP, Incubus, Tool, Extreme and the Seattle grunge era.
Ricky Gallimore (Gallimore) was recruited in early 2023 and provides passionate vocals with deep, introspective lyrics, dealing with subjects such as alienation, mental health struggles and finding the energy and determination to overcome these challenges.
The heavy hitting drum grooves on the first EP – Horizontal/Vertical – were provided by Mark Woodard (Ex Graces Collide) who left the project in mid 2023. Spaniard David Hervas joined Rumin in the autumn of 2024 and instantly everything came together, in terms of chemistry within the band. The sound that Russ, Andy and Ricky had been searching for emerged and the fluency, efficiency and calibre of the music was instantly elevated.
Rumin played their inaugural performance at the renowned Prince Albert venue in Brighton, March 3rd 2025 and have since been crafting their live set, as well as writing and refining a whole host of new material ready for future releases in 2025.
